What Affordable Watches Hold Their Value?
When people think about watch investments, they often picture high-end brands like Rolex or Patek Philippe. While those brands indeed dominate the luxury market, there are many affordable watches—often under ₹50,000 (or $500-$1,000)—that not only offer great style and quality but also hold their value surprisingly well.
In this article, we’ll explore what makes a watch retain value, and highlight some of the best affordable watches that don’t just tell time—but can make smart long-term purchases.
Why Do Some Watches Hold Value Better Than Others?
Before diving into specific brands and models, it’s important to understand what affects a watch’s value over time:
Brand Reputation: Trusted and recognized brands often maintain higher resale value.
Heritage & History: Brands with decades (or centuries) of history appeal to collectors.
Build Quality: Durable materials and craftsmanship increase longevity and desirability.
Movement: Mechanical or automatic movements tend to hold more value than cheap quartz.
Rarity or Demand: Limited editions or hard-to-find models often rise in value.
Condition & Original Packaging: A well-maintained watch with its original box and papers sells for more.
Consistent Market Demand: Watches with timeless design or cult status often retain consistent buyer interest.
Now, let’s explore some affordable watches that tend to hold their value—or even appreciate slightly over time.
1. Seiko (Especially Seiko 5, SKX Series, and Prospex)
Seiko is known worldwide for offering exceptional value. The Seiko 5 series, in particular, is beloved for its affordability, automatic movement, and reliability.
Seiko SKX007 or SKX009 (now discontinued) have achieved cult status, and clean models often resell for more than their original price.
Seiko Prospex dive watches (like the Turtle or Samurai) are also popular among enthusiasts and can retain 70–80% of their value if kept well.
Why they hold value: Strong brand heritage, mechanical movement, durable build, and enthusiast following.
2. Casio G-Shock
Casio’s G-Shock line is affordable, rugged, and iconic. Some limited-edition models and collaboration pieces actually increase in value over time.
Popular models like the DW5600, GA2100 (“CasiOak”), and metal G-Shocks like GMW-B5000 are in high demand. The GA2100 has become so popular that aftermarket modifications and custom kits have created a thriving community.
Why they hold value: Durability, pop culture appeal, collectability, and limited editions.
3. Orient Watches
Orient is a Japanese brand owned by Seiko Epson that focuses on in-house mechanical movements. The Orient Bambino, a classic dress watch with an automatic movement, offers excellent design and functionality for the price.
Another favorite is the Orient Kamasu or Mako II, affordable divers that compete with much pricier models in terms of quality.
Why they hold value: Mechanical movements, affordable pricing, strong reputation among collectors.
4. Citizen Eco-Drive
Citizen’s Eco-Drive watches are powered by light, eliminating the need for battery changes. While they don’t typically appreciate, many models maintain a solid resale value due to their quality and convenience.
Citizen’s Promaster Diver series, in particular, is known for its ISO certification and rugged design, which makes it a sought-after tool watch.
Why they hold value: Solar-powered movement, reliable brand, and strong functionality.
5. Timex (Select Models)
Timex is a legacy brand that has recently stepped into the enthusiast spotlight. The Timex Q Reissue line and the Marlin Automatic series are well-reviewed and often sold out.
Though not known for massive resale profits, select models maintain value and sometimes sell for more in the pre-owned market due to limited production.
Why they hold value: Vintage-inspired designs, affordability, nostalgia, and limited runs.
6. Swatch x Omega “MoonSwatch”
While not traditionally “affordable” in the Swatch lineup, the Swatch x Omega MoonSwatch collaboration made waves for bringing Omega design cues into a ₹25,000–₹30,000 ($250–$300) price range.
Due to high demand and limited supply, the MoonSwatch often resells for double the retail price on the secondary market.
Why it holds value: Brand collaboration, hype, scarcity, and crossover appeal.
Tips for Buying Affordable Watches That Retain Value
Buy from authorized dealers to ensure authenticity.
Keep the box, papers, and receipts—these increase resale value.
Avoid heavy customization unless it’s reversible.
Store properly to maintain condition (away from moisture and extreme heat).
Follow enthusiast communities to spot trends early.
Conclusion: Affordable Doesn’t Mean Forgettable
You don’t need a six-figure budget to own a timepiece that retains value. Brands like Seiko, G-Shock, Orient, Citizen, and even Timex offer watches that combine strong build quality with fan loyalty—often translating to long-term value retention.
If you’re looking for an affordable watch that won’t just fade in worth after purchase, focus on classic designs, respected brands, and durable build. And remember: while resale value is a smart consideration, the true value of a watch is also in how much you enjoy wearing it.
So whether you’re building a collection or just making a smart purchase, these watches prove that value doesn’t always come with a luxury price tag.